Summary
✨ AI‑Generated
A technical CRM role for an experienced specialist who enjoys designing reliable marketing technology solutions, integrating data sources, optimizing automation workflows, and improving customer communication infrastructure at scale.
Highlights
Technical CRM leadership role focused on building scalable communication systems, advanced personalization, automation, and cross-functional collaboration.
Description
Job DescriptionWe are searching for a highly motivated and technically strong CRM specialist to join our CRM MarTech team.
This role is focused on the technical side of CRM execution - building, debugging, and improving how our CRM communications work behind the scenes.
You will work on CRM setups across multiple markets, dealing with large scale and complexity.
You will act as a key bridge between CRM and our technical ecosystem, working extensively within Braze to implement advanced personalisation, integrate data sources, and ensure our setups are scalable and reliable.
A key part of the role is also exploring new platform capabilities and identifying smarter, more automated ways of working.
This is not a pure campaign management role.
It is designed for someone who enjoys working with logic, APIs, data flows, and maintaining scalable CRM systems, and wants to deepen their expertise in the CRM MarTech domain over time.
What You Will Do
Technical Execution & Personalisation
Build and maintain CRM campaigns and lifecycle flows in Braze, with a strong focus on Liquid logic, dynamic content, and scalable setups.
Leverage APIs and Connected Content to power personalised user experiences to maximize the business impact on the platform
Platform Ownership (Braze)
Act as a key technical user of Braze, supporting the wider CRM team in implementing new features, testing capabilities, and improving how we use the platform.
Stay up to date with new releases and identify opportunities to push beyond standard use cases.
Infrastructure & Data Collaboration
Work closely with Product and Data teams to ensure CRM data is reliable and usable.
Support the setup and improvement of data flows, integrations, and event tracking that power CRM communications.
Contribute to making our overall CRM architecture more scalable over time.
Debugging, QA & Reliability
Troubleshoot technical issues across campaigns and flows, including Liquid logic errors, API failures, and data inconsistencies.
Maintain a high standard of accuracy and reliability across all executions.
Optimisation & Continuous Improvement
Support experimentation and iteration by ensuring campaigns are set up correctly for testing.
Proactively identify inefficiencies in current workflows and suggest more automated or scalable approaches.
Explore how AI tools can support areas such as QA, content generation, or workflow automation in a practical and controlled way.
Team Leadership & Capability Building
Lead, mentor, and upskill a high-performing team of CRM MarTech specialists.
Define technical standards, establish robust QA workflows, and build an environment of operational excellence to support the team’s growth and delivery across multiple markets.
