Senior CRM Marketing Specialist

Job DescriptionWHAT’S ON YOUR PLATE? Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. As a Sr. Specialist, you will own and implement CRM campaigns on a country level for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done. This role will be part of our regional Performance Marketing team looking after all talabat markets. Ideation of CRM campaigns around the customer lifecycle to meet business needs Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgetsMonitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets Creating visibility for local marketing teams on performance and cost evolution Formulation of data backed hypotheses to optimize ROI from existing flows