Head of Ecommerce

You will be working for the high growth womenswear brand Sisters & Seekers within a creative and visionary team, all striving towards taking the brand to the next level. We are based near Chester but have a global reach with customers all over the world. We are looking for an ambitious, driven and passionate individual who is looking to develop their career in a dynamic and expanding team at Seekers HQ. This position is a full-time role based in the office through Monday to Friday, with the opportunity to immerse yourself in the lively Sisters & Seekers team, experience staff and community events, and if you’re camera ready, to be a part of our viral TikTok videos! Want to see more of what goes on behind the scenes? Give this a watch: 🎬 https://www.tiktok.com/@sistersandseekers About The Role We are looking for a commercially driven Head of Ecommerce to lead the performance of our ecommerce platforms, onsite trading, merchandising, conversion optimisation and customer experience. Working closely with Marketing, Buying, Creative and Operations, you will be responsible for ecommerce trading, CRM, website optimisation and delivering profitable growth across all digital touchpoints. You'll combine strategic thinking with a hands-on approach, using data and customer insight to identify opportunities, improve performance and support ambitious business growth. Key Responsibilities Ecommerce & Trading Own the ecommerce strategy, ensuring the website delivers against revenue, profitability and customer experience objectives.Lead the day-to-day trading of the website, monitoring performance, identifying opportunities and responding quickly to trading trends.Develop and deliver the ecommerce roadmap, prioritising enhancements that improve customer experience and commercial performance.Optimise onsite merchandising, navigation, search, product pages and checkout to maximise conversion and average order value.Deliver regular trading reports, providing insight into performance and clear actions to drive growth. CRM Own the CRM strategy, delivering campaigns that increase customer engagement, repeat purchase and lifetime value.Develop customer segmentation and personalised customer journeys across email and app push.Build automated lifecycle programmes including welcome, browse abandonment, basket abandonment, post-purchase and win-back journeys.Monitor CRM performance, continually testing and optimising campaigns to improve engagement and revenue contribution. Customer Experience & Optimisation Champion a seamless end-to-end customer journey across all digital touchpoints.Use data, analytics and customer insight to identify opportunities to improve conversion, customer satisfaction and retention.Work closely with Customer Service to understand customer feedback and implement improvements. Collaboration & Leadership Partner with Marketing, Buying, Creative and Operations to ensure campaigns, product launches and promotions are executed effectively.Manage relationships with external agencies and technology partners where required.Lead and develop the Ecommerce and CRM function, creating a high-performing team focused on continuous improvement and commercial success. Skills & Experience Proven experience in an ecommerce leadership role within fashion, retail or a high-growth consumer brand.Strong commercial understanding of ecommerce trading, merchandising and CRM.Experience managing Shopify Plus (or a similar ecommerce platform) and CRM platforms such as Klaviyo.Strong analytical skills with experience using ecommerce reporting tools to inform decision-making.Experience improving conversion, customer retention and lifetime value through testing and optimisation.A collaborative leader with excellent communication skills and the ability to thrive in a fast-paced, entrepreneurial environment. Success Measures Growth in profitable ecommerce revenueImproved conversion rate and average order valueIncreased CRM revenue, customer retention and lifetime valueSuccessful delivery of the ecommerce roadmapContinuous improvement in customer experience and digital performance. 👖 Industry: A leading womenswear fashion ecommerce company based near Chester. We began in 2017 from a back garden shed in Wrexham and have grown to be one of the most up and coming brands in this space within the UK. 💒Company size: 80+ Friendly and welcoming, we are a team & community of like-minded individuals that still maintain the close-knit feel of a smaller company. 🖥️ 2-3 Stage Interview Initial screening interview call If shortlisted, you will be invited to an in-person interview at our HQ We also offer: 50% off all products for you & family. 20 days Holiday + Bank Holidays. Gifted additional holidays (your Birthday and an additional day off at Christmas). Flexible start & finish scheme (7-10am arrival, 3-6pm finish time). Free on-site parking. Medical Cash Plan. Employer Pension Scheme. Career progression, masterclasses and personal development plans. Fun, close-knit and energetic team culture. Collaborative and creative culture where your ideas drive impact. Apple Mac or Microsoft Hardware.