CRM and Marketing Automation Specialist

Build journeys. Create engagement. Make customer communication smarter.Do you enjoy turning customer data into meaningful communication? Are you excited by building customer journeys, creating campaigns, testing new ideas, and seeing measurable improvements in engagement and conversion?At Profoto, CRM is a key growth driver. We are investing heavily in creating more relevant, personalized, and automated customer experiences across multiple markets and customer segments worldwide.We're looking for a curious and hands-on CRM & Marketing Automation Specialist who wants to build, optimize, and continuously improve how we communicate with our customers.This role is particularly well suited for someone early in their career who wants to develop into a highly skilled CRM and marketing automation professional.Why Profoto?Profoto is the world's leading light shaping company and a premium brand trusted by photographers and creators across the globe.Joining Profoto means becoming part of an international company where your work has a direct impact on customer engagement, customer experience, and business growth.You'll work in a collaborative environment with short decision paths, high ambitions, and plenty of opportunity to take ownership. We value curiosity, initiative, and people who enjoy turning ideas into action.You'll have the freedom to build, test, learn, and continuously improve while helping shape the future of customer communication for a global brand.What you'll doAs CRM & Marketing Automation Specialist, you'll work hands-on with customer communication, segmentation, and automation.You'll work primarily in Klaviyo and ActiveCampaign, where you'll build campaigns, manage customer segments, create automated customer journeys, and continuously optimize customer communication based on customer behaviour and performance data.You will:Build, launch, and optimize email campaigns, newsletters, and customer communicationsCreate customer segments and target audiences based on customer behavior and engagementDevelop and improve automated customer journeys and lifecycle programsBuild workflows, triggers, and automation logic within our CRM platformsExecute promotional, transactional, and lifecycle communication across email and SMSAnalyze campaign performance and identify opportunities for improvementRun A/B tests and continuously optimize communication and customer journeysSupport marketing and sales with customer insights and audience developmentHelp improve how customer data is collected, structured, and utilized across the organizationExplore how AI can improve personalization, content creation, workflow efficiency, and customer engagementWhat we're looking forWe care more about your potential, curiosity, and ability to learn than the number of years on your CV.You may have gained experience through internships, agency work, ecommerce, side projects, student initiatives, or your first professional role.You will likely thrive in this position if you:Enjoy working hands-on in CRM and marketing automation platformsLike building customer journeys and communication flowsAre analytical and enjoy working with dataPay attention to detailsEnjoy testing, learning, and improvingLike turning insights into actionAre curious about AI and emerging marketing technologiesEnjoy combining creativity with structureYou should be fluent in both Swedish and English, spoken and written.Experience that will help you succeedWe're not looking for someone who ticks every box. However, experience in some of the following areas will help you succeed in the role:Approximately 1–3 years of experience working with CRM, email marketing, marketing automation, ecommerce marketing, or similar digital marketing activitiesExperience building campaigns, customer segments, and automated customer journeysExperience working in CRM and marketing automation platforms such as Klaviyo, ActiveCampaign, or similar systemsExperience analyzing campaign performance and customer engagement dataFamiliarity with A/B testing, customer lifecycle marketing, and audience targetingExperience from ecommerce, agency environments, internships, student projects, or similar practical work is considered valuableExperience using AI tools such as ChatGPT, Claude, Gemini, or similar to improve workflows, content creation, analysis, and productivityWho you areYou are curious, self-driven, and not afraid to challenge ideas or ask questions.You thrive in an environment with high ceilings, open discussions, and plenty of room to take initiative.You prefer taking action over waiting for perfect conditions. You understand that testing, learning, and occasionally getting things wrong is part of making progress. You would rather try something, learn from it, and improve than play it safe and miss an opportunity.You're comfortable taking ownership, solving problems, and moving things forward. You enjoy exploring new tools and technologies and are always looking for smarter ways to improve results.Most importantly, you're eager to learn, grow, and make a measurable impact through your work.Want to join Profoto – The Light Shaping Company?We kindly ask you not to include a cover letter. Instead, please focus on providing a clear CV.Interviews are conducted on a rolling basis, so we encourage you to apply as soon as possible.Candidates who pass the initial screening will be invited to complete a short set of online assessments covering logical, numerical, and verbal reasoning as one part of the overall recruitment process.