Braze Developer

Remote [REDACTED] USC/ GC/ EAD Must: Braze, JavaScript, ExtJs, Retail/ E-commerce background Job Description Role Summary: We are seeking a versatile developer with proven experience in retail or e-commerce environments. This hybrid role merges deep technical expertise in marketing automation (Braze), front-end web development (ExtJS), and end-to-end marketing campaign management to design, build, and optimize personalized omnichannel customer engagement. Key Responsibilities Campaign Strategy & Management: Oversee the end-to-end lifecycle of marketing campaigns, from strategic ideation and customer segmentation to execution, monitoring, and optimization across digital channels.Braze Automation & Execution: Design, develop, and deploy campaigns (email, push, in-app, SMS) using Braze Canvas, Liquid scripting, and dynamic segmentation to target specific retail customer segments.ExtJS Front-End Development: Architect, build, and maintain interactive web applications, internal marketing dashboards, and user interfaces using the ExtJS framework to support e-commerce operations and campaign tracking.Data Integration & API Management: Integrate and maintain data flows between Braze, ExtJS applications, CDPs, CRMs, POS systems, and e-commerce platforms using REST APIs, JSON, and custom event tracking.Analytics & Performance Tuning: Utilize event-based data to create context-aware triggers. Collaborate with analytics teams to evaluate A/B tests, footfall conversion, cart abandonment, and customer KPIs (CLV, retention).Cross-Functional Collaboration: Partner with marketing, product, and retail operations teams to align digital campaign engagement with in-store experiences and technical front-end capabilities. Qualifications Education: Bachelor s degree in Computer Science, Marketing Technology, or a related field.Experience:4+ years of experience configuring and deploying campaigns in Braze (or Iterable, Salesforce Marketing Cloud, Adobe Campaign).2+ years of hands-on front-end development experience using ExtJS (Sencha) and JavaScript.Proven background in marketing campaign management, preferably within retail or e-commerce environments.Technical Skills: Proficiency in ExtJS, JavaScript, Liquid scripting, REST APIs, SQL, JSON data structures, and mobile/web SDK integrations.Core Competencies: Strong analytical troubleshooting skills, deep understanding of customer lifecycle marketing, and the ability to bridge the gap between UI development and marketing automation. Preferred Experience Hands-on experience with Loyalty Programs, Omnichannel Campaigns, and Personalization Engines.Exposure to Shopify, Magento, or other major retail e-commerce platforms.Knowledge of data warehousing, ETL tools, and managing large-scale retail datasets.