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CRM Executive

About You — Canada · Posted ~22 hours ago

Mid Contract Hybrid Visa History ✓ $70000-$85000 CAD

Skills

CRM campaign execution Customer retention Customer engagement Data analysis Customer communications Campaign optimization Cross-functional collaboration CRM platforms Marketing analytics

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Summary ✨ AI‑Generated

A CRM professional is sought for a 12-month fixed-term position focused on executing targeted, data-driven customer campaigns. You will use analytical insights to improve engagement, retention, and customer journeys while collaborating with marketing, creative, and intelligence teams in a structured hybrid environment.

Highlights

Toronto-based hybrid role with a competitive Canadian salary range and a 12-month fixed-term contract. Offers the opportunity to influence customer engagement and retention through data-led campaigns while collaborating with CRM, creative, and analytics teams.

Description

Job DescriptionLocation & Working Model: Toronto-based, hybrid working (2–3 days per week in office)12 Month Fixed Term ContractKey Role Feature: Driving targeted, data-led CRM campaigns to enhance player engagement and retentionSalary - $70,000–$85,000 CADThis role is available as part of ongoing evolution within our CRM function, offering the opportunity to step into a well-established environment and make an immediate impact. It presents the chance to refine existing campaign strategies while contributing fresh ideas to drive performance across our Canadian brands. Reporting to the CRM Manager, the CRM Executive will play a key role in delivering engaging and compliant customer communications across multiple channels. The CRM Executive will focus on executing campaigns that influence player behaviour, improve retention, and enhance overall customer journeys. Working closely with CRM, creative and intelligence teams, the CRM Executive will combine analytical insight with strong execution to ensure campaigns are high quality and continuously optimised. Execute CRM communication and promotional plans across email, SMS, push and in-app channelsUtilise AI-driven insights and segmentation tools to enhance campaign targeting and effectivenessBuild, QA and deploy campaigns with a strong focus on accuracy and complianceMonitor KPI performance and collaborate with analytics teams to identify improvementsConduct A/B testing to refine messaging, timing and promotional effectivenessWork cross-functionally with creative teams to deliver compelling campaign assets