Senior Web Development Engineer

At Check Point, what you do matters. Every day, we protect over 100,000 organizations worldwide from increasingly sophisticated cyber and AI-driven threats, securing their AI transformation. Our prevention-first approach safeguards hybrid networks, cloud environments, digital workspaces, and AI systems, stopping attacks before they happen. This is where innovation meets real-world impact. You’ll help customers across industries operate with confidence in a rapidly changing digital world, working alongside smart, curious people who take ownership, challenge assumptions, and solve complex problems. We’re proud to be recognized by TIME, Newsweek, and Forbes for excellence and workplace culture. What really sets Check Point apart is the opportunity to grow, contribute, and help companies navigate their AI transformation securely. Job Description We’re looking for a senior Wed Development Engineer to lead the strategy, design, and execution of personalized digital journeys across our websites. In this role, you will be a key player in creating, managing, and optimizing the user journey while executing impactful campaigns that enhance engagement across various channels. You’ll have the chance to enhance your skills, expand your expertise, and directly impact the growth and success of our organization. What you’ll be doing: Own website optimization of our WordPress website, including page development, plugin updates and more. Create Landing pages, emails, forms and other marketing elements in both HubSpot and WordPressOptimize our Google Tag Manager to ensure all channels are being tracked correctly and GDPR rules are being kept. Apply data-driven optimization: run structured A/B tests, monitor trends and behaviors, and optimize KPIs across segments and regions to improve engagement and retention. Collaboration with global stakeholders (marketing, sales, data, and engineering) to translate business goals into scalable MarTech solutions. Qualifications Requirements 3–5 years of hands-on experience in marketing operations in a B2B SaaS company - mustHands-on experience maintaining WordPress websites Solid understanding of HTML, CSS, basic JavaScript, themes, plugins, and page builders Ability to debug common WordPress and front-end issuesExperience with additional digital tools (Google Tag Manager, Google Analytics, webinar platforms, etc.) Detail-oriented, proactive, analytical, and a strong problem solver with excellent communication skills. This is a highly hands-on technical role; curiosity and eagerness to learn are essentials. Ability to work independently, manage multiple priorities, and collaborate across global teams Advantage Bachelor’s degree in Marketing, Business, or related field. Fluent English; additional languages are a plus. Experience building games and apps