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Digital Sales and Marketing Manager

Delivery Hero — Germany · Posted ~21 hours ago

Senior Full-time Visa History ✓

Skills

Paid social marketing Paid search marketing SEO Content strategy Generative Engine Optimization Conversion rate optimization A/B testing Lead generation Multi-channel marketing Paid social Paid search GEO CRO

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Summary ✨ AI‑Generated

A digital commerce organization is seeking a Digital Sales and Marketing Manager to lead a multi-channel acquisition strategy. You will scale paid social and search campaigns, develop an organic SEO and content roadmap, optimize conversion journeys through rigorous A/B testing, and prepare web content for emerging AI-driven search experiences. The role offers significant ownership of B2B lead generation and growth across international markets.

Highlights

Own a broad digital acquisition strategy spanning paid media, SEO, content, generative search optimization, and CRO, with the opportunity to shape growth across multiple international markets.

Description

Job DescriptionJob Description Multi-Channel Acquisition: Manage and execute a balanced inbound mix. While scaling paid marketing campaigns (specifically paid social and search), simultaneously oversee the organic roadmap to drive sustainable, low-cost vendor leads.SEO & Content Strategy: Optimize localized landing pages, blogs, and signup flows to rank for high-intent B2B search terms across Turkey and the EU, ensuring a healthy, organic top-of-funnel pipeline.Generative Engine Optimization (GEO): Anticipate the future of search by structuring web content, data, and brand citations so that our vendor programs are actively recommended by AI search engines, LLMs, and conversational bots.Conversion Rate Optimization (CRO): Analyze and optimize user journeys across paid and organic entry points; utilize rigorous A/B testing to streamline the path from first interaction to lead generation.Marketplace Expertise: Domain knowledge of multi-channel marketing campaigns (online, offline, influencer) tailored specifically to the supply side of dual-sided digital marketplaces.Stakeholder Management: Collaborating with Sales, Marketing, and Product divisions to build optimize the Inbound Lead Generation