Content & Social Media Associate Director

ABOUT THE ROLEAt Launchmetrics, content is a strategic lever. Our insights power the decisions of the world's leading Fashion, Lifestyle and Beauty (FLB) brands, turning data into narratives that shape conversations and drive business impact.Reporting to the VP of Brand & Communications, the Content and Social Media Associate Director will own the development, execution and performance of Launchmetrics' global content and social media strategy, driving initiatives that amplify the company's voice, engage key audiences and deliver measurable business impact. Operating as a key connector across Marketing and cross-functional teams, you will define strategic direction and ensure effective execution, aligning content with business priorities, maintaining a consistent brand voice and taking ownership of team initiatives end-to-end.This role plays a critical part in strengthening Launchmetrics’ authority across the FLB ecosystem through high-impact storytelling and thought leadership while generating qualified leads to support business growth. In close collaboration with the VP of Brand & Communications, the Content and Social Media Director leads and develops the broader Content team.What you’ll do:Lead the development and evolution of the global content and social media strategy, supporting broader business objectivesShape and oversee the editorial and social media calendars, ensuring alignment with business priorities, campaigns and timely cultural conversationsAct as the final editorial gatekeeper, reviewing and approving content to ensure quality, consistency and strong storytellingAuthor and lead the development of pillarstone and thought leadership content that positions Launchmetrics and its executives as a leading voice in the industryOrchestrate the execution of content initiatives, ensuring timely delivery and alignment with brand voiceConsolidate and analyze performance data, defining KPIs and translating insights into actionable strategiesPartner with stakeholders across the marketing team (Brand & Business Marketing, SEO, Design, Digital) as well as cross-functionally (Product and Customer Success)Embed AI tools and workflows to maximize productivity, accelerate production cycles and empower the team to focus on high-impact strategic and creative initiativesLead and develop the Content team, overseeing performance and ongoing skills developmentABOUT YOU Who You Are:8+ years of experience in content marketing, editorial or communications, with experience in a leadership role and a proven track record of successful strategiesStrong strategic mindset, with the ability to develop and execute content initiatives that drive measurable business impactExceptional writing, editing and storytelling skills, with the ability to maintain and elevate a strong brand voice. EN native preferred.Deep understanding of social platforms, audience engagement strategies and emerging trendsStrong understanding of the Fashion, Lifestyle and Beauty industriesEffective cross-functional skills, with the ability to align stakeholders, influence across teams and drive initiatives across the businessData-driven and analytical, with experience using analytics tools to measure performance and derive insights that inform decisionsSolid understanding of SEO/AEO principlesFamiliar with AI tools and an advocate for applying them thoughtfully across content and editorial workflowsHighly organized and proactive, with the ability to manage multiple prioritiesSolution-oriented and hands-on, able to thrive in a dynamic environmentExtra Credit:Background in B2B or SaaS/tech is a plus.Experience in managing creative and/or design teamsWe value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!ABOUT THE MARKETING TEAMWe are a global and highly diverse team – distributed in six different countries, with multiple nationalities and varied expertise – we always work collaboratively to understand each other in a "glocal" way to achieve the best results as one team. The Marketing team works daily on the ideation, production and distribution of campaigns with the objective of attracting the Launchmetrics' target audience.OUR RECRUITMENT PROCESSIntro Call Meet & Greet Skills Assessment Culture Fit Interview Leadership InterviewWHY YOU’LL LOVE LAUNCHMETRICSWe're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks. OUR COMMITMENT Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.