Marketing Technology Web Developer (Drupal & Marketing Automation)
Utimaco — Germany · Posted ~3 days ago
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About the role
Utimaco is looking for a hands-on Marketing Technology Web Developer to build, maintain, and improve high-performing digital experiences that support global demand generation and new-logo growth.
This role combines Drupal development with marketing automation, CRM, analytics, and third-party integrations.
You will create landing pages and campaign experiences in Drupal, connect them to marketing automation platforms and Salesforce, and help marketing teams launch integrated campaigns faster and more reliably across regions and languages.
The ideal candidate is equally comfortable working in code, troubleshooting data flows, partnering with marketers, and translating campaign requirements into scalable digital experiences.
You should understand that a landing page is not just a web page: it is part of a measurable buyer journey from campaign engagement through lead capture, qualification, routing, and pipeline impact.
Key responsibilities
Drupal and web development
Build, configure, and maintain responsive landing pages, campaign pages, forms, and reusable components in Drupal.Develop accessible, mobile-first web experiences aligned with brand, UX, SEO, and performance standards.Create reusable templates and page patterns that allow marketing teams to launch and update campaigns efficiently.Work with Drupal content types, views, blocks, themes, modules, permissions, and environments.Troubleshoot front-end and back-end issues, including form behavior, page performance, tracking, and deployment problems.Collaborate with brand, digital, growth, product marketing, regional marketing, and external agency partners.Support website releases, quality assurance, documentation, and ongoing technical improvements.Marketing automation and integrations
Build and maintain integrations between Drupal, marketing automation platforms, Salesforce, webinar and event tools, advertising platforms, analytics tools, and other marketing technologies.Configure and troubleshoot forms, campaign programs, lead capture, consent, progressive profiling, scoring, routing, notifications, and nurture workflows.Work with APIs, webhooks, middleware, and data mappings to ensure reliable movement of campaign and prospect data.Validate field mapping, source attribution, campaign membership, duplicate handling, consent status, and lead lifecycle behavior.Partner with Marketing Operations and Sales Operations to improve data quality, process automation, and speed to lead.Monitor integrations and investigate failures, unexpected behavior, and data discrepancies.Help establish scalable standards for integration design, testing, documentation, and change management.
Campaign enablement and optimization
Turn campaign briefs into live landing pages and connected digital experiences within agreed timelines.Support localized campaign execution across English, German, French, Spanish, Portuguese, Korean, and Japanese markets.Implement and validate analytics, conversion tracking, UTM parameters, pixels, events, and reporting requirements.Work with Growth Marketing and Marketing Operations to improve conversion rates, form completion, page speed, and campaign performance.Support A/B testing and experimentation on landing pages, forms, calls to action, and conversion paths.Contribute to SEO implementation, including metadata, structured content, internal linking, technical hygiene, and search-friendly page experiences.Help create documentation and enablement materials so marketers can use approved templates and processes independently.
Required qualifications and experience
5+ years of professional experience in web development, marketing technology, digital marketing operations, or a closely related field.Hands-on experience building and maintaining landing pages in Drupal.Experience integrating websites with at least one marketing automation platform, such as Saleforce Marketing Cloud, Pardot/Account Engagement, and similar systems.Experience with Salesforce and CRM systems, including lead and campaign data flows.Working knowledge of HTML, CSS, JavaScript, and responsive web development.Experience working with REST APIs, webhooks, JSON, authentication, and field mapping.Understanding of marketing forms, lead lifecycle processes, campaign attribution, consent, and marketing automation workflows.Experience with web analytics and tag management, such as Google Analytics, Adobe Analytics, Google Tag Manager, or equivalent tools.Strong troubleshooting and quality-assurance skills, with the ability to investigate issues across multiple systems.Ability to communicate clearly with both technical and non-technical stakeholders.Strong organizational skills and the ability to manage multiple campaign requests in a fast-moving environment.Professional fluency in English.
Preferred qualifications
Experience with Drupal 9 or 10, Twig, PHP, Composer, Drush, Git, and CI/CD workflows.Experience working with Drupal multisite, multilingual content, translation workflows, or regional websites.Experience with Marketo, Salesforce Marketing Cloud, HubSpot, or the specific marketing automation platforms used by Utimaco.Experience with Salesforce campaign objects, lead/contact synchronization, attribution, and lifecycle management.Familiarity with consent management, privacy requirements, GDPR, and regional marketing compliance.Experience with SQL, data validation, or marketing technology reporting.Knowledge of accessibility standards, particularly WCAG.Experience supporting B2B technology, cybersecurity, enterprise software, or other complex products.Familiarity with ABM platforms, personalization, webinar systems, event platforms, advertising integrations, or enrichment tools.Experience working with localization teams and global campaign stakeholders.
What success looks like
Within the first 6–12 months, you will have:
Delivered reliable, conversion-focused Drupal landing pages for global campaigns.Reduced the time and effort required to launch campaign web experiences.Improved the reliability of lead capture, routing, attribution, and campaign data flows.Established practical QA and integration-monitoring routines.Increased reuse of approved landing-page components, forms, tracking patterns, and campaign templates.Helped marketing and regional teams execute campaigns consistently across languages and markets.Identified and implemented improvements that increase conversion quality, campaign velocity, and marketing operations efficiency.
Working relationships
You will work closely with:
Growth MarketingMarketing OperationsDigital MarketingProduct MarketingCorporate Marketing and BrandRegional Marketing teamsSales Operations and Revenue OperationsIT, Web, Security, and Data teamsExternal agencies and technology partners
Why join Utimaco
Utimaco helps organizations protect sensitive data, secure digital identities, and build trust in a rapidly changing technology landscape.
In this role, you will help a lean global marketing organization create faster, more measurable, and more consistent digital experiences for complex cybersecurity solutions.
You will have the opportunity to shape how marketing technology is used across campaigns, regions, languages, and buyer journeys—and to make a visible impact on pipeline creation and new-logo acquisition.
We Offer
Truly flexible work: Choose fully remote work or our modern offices in Düsseldorf or Aachen to suit your lifestyle.Professional development: Enjoy dedicated budgets and opportunities for ongoing learning, training, and coaching to support your career path.Comprehensive health and wellbeing benefits: From an in-house company doctor to a range of health and sports programs—your wellbeing comes first.Retirement and financial security: Access attractive company pension schemes and additional financial perks.State-of-the-art technology: Latest laptops, mobile devices and digital tools are standard for our marketing teams.Convenient commute: Benefit from excellent access to public transport, parking, and mobility incentives like a job ticket.Culture of belonging: Take part in team events, enjoy employee discounts, and join an inclusive, respectful company atmosphere where everyone can bring their full self to work.
Are you ready to help shape the digital future of cybersecurity? We look forward to getting to know you.
Apply now to join our passionate global team, or contact us if you have questions—we’re happy to help on your career journey.
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