Senior Marketing Specialist

Job DescriptionWe are looking for a highly commercial Senior Marketing Specialist to drive TabSquare’s B2B growth, product narrative, and pipeline across our markets. In this role, you will own the go-to-market (GTM) strategy and execute targeted demand-generation campaigns that directly impact our bottom line. What You Will Do: B2B Product Marketing & Go-To-Market Drive Product Launches: Spearhead GTM initiatives, feature storytelling, and product launches to ensure successful market adoption. Craft Compelling Messaging: Translate complex product capabilities into clear value propositions, customer success stories, and high-impact marketing assets. Shape the Brand Narrative: Define and refine how TabSquare communicates its products and brand positioning to B2B audiences. Sales Enablement: Partner with cross-functional teams to equip the sales team with the narratives and collateral needed to close deals. Lead Generation & Performance Marketing Drive Pipeline Growth: Design, execute, and manage end-to-end lead generation campaigns across email (EDM), SMS, and WhatsApp. Marketing Operations: Leverage CRM and marketing automation platforms (e.g., HubSpot, Salesforce) to track leads, measure campaign ROI, and optimize the conversion funnel. Demand Generation: Execute experiments focused on product-led growth, user engagement, and scalable inbound/outbound demand generation. Unconventional Growth: Identify and capitalize on low-cost, high-impact growth opportunities across digital channels, social media, and B2B communities.