Digital Analytics Specialist

Media.monks โ€” Germany ยท Posted ~21 hours ago

Skills

digital analytics data strategy Google Analytics Google Tag Manager Google Marketing Platform data collection tagging reporting data analysis client relationship management

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Summary โœจ AIโ€‘Generated

An international digital transformation agency is seeking a Digital Analytics Specialist to support enterprise clients with data strategy and complex measurement programs. You will help establish analytics frameworks, oversee tagging and reporting, implement data collection solutions, and turn analytics into actionable business value using leading digital measurement platforms.

Highlights

Work directly with enterprise clients on complex analytics and measurement initiatives. The role combines strategic data work, hands-on implementation, reporting, and client relationship management, with opportunities to create measurable business value from data.

Description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).Monks๋Š” ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ๊ธ‰ ๊ณ ๊ฐ์„ ๋Œ€์ƒ์œผ๋กœ ๋ถ„์„ ๋ฐ ๋งˆ์ผ€ํŒ…ยท์ด์ปค๋จธ์Šค ํ”„๋กœ์ ํŠธ ๊ตฌํ˜„ ๊ฒฝํ—˜์„ ๋ณด์œ ํ•œ **๋””์ง€ํ„ธ ์• ๋„๋ฆฌํ‹ฑ์Šค ์ŠคํŽ˜์…œ๋ฆฌ์ŠคํŠธ(Digital Analytics Specialist)**๋ฅผ ์ฐพ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๊ฐ์˜ ๋ฐ์ดํ„ฐ ์ „๋žต ์ˆ˜๋ฆฝ๊ณผ ๋ณต์žกํ•œ ์ธก์ • ํ”„๋กœ์ ํŠธ๋ฅผ ์ง€์›ํ•˜๊ณ , ์ „๋ฌธ์ ์ธ ์ง€์‹๊ณผ ๋›ฐ์–ด๋‚œ ๊ณ ๊ฐ ๊ด€๊ณ„ ๊ด€๋ฆฌ ์—ญ๋Ÿ‰์„ ๋ฐ”ํƒ•์œผ๋กœ ๊ฐ€์น˜๋ฅผ ์ฐฝ์ถœํ•œ ๊ฒฝํ—˜์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. ์ด ํฌ์ง€์…˜์€ ์—ฌ๋Ÿฌ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ๊ณ ๊ฐ๊ณผ์˜ ๊ด€๊ณ„๋ฅผ ๊ด€๋ฆฌํ•˜๊ณ , ๊ณ ๊ฐ์˜ ์• ๋„๋ฆฌํ‹ฑ์Šค ํ”„๋ ˆ์ž„์›Œํฌ๋ฅผ ๊ตฌ์ถ•ํ•˜๋ฉฐ, ํƒœ๊น… ๋ฐ ์ž„์‹œ ๋ฆฌํฌํŒ…(ad hoc reporting) ์š”๊ตฌ์‚ฌํ•ญ์„ ์ด๊ด„ํ•˜๋Š” ๋“ฑ ๋‹ค์–‘ํ•œ ์• ๋„๋ฆฌํ‹ฑ์Šค ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋ฅผ ๋‹ด๋‹นํ•ฉ๋‹ˆ๋‹ค. ์ด์ƒ์ ์ธ ์ง€์›์ž๋Š” Google Analytics, Google Tag Manager, Google Marketing Platform์„ ํ™œ์šฉํ•ด ๋‹ค์–‘ํ•œ ๊ธฐ์—…์„ ์ง€์›ํ•œ ๊ฒฝํ—˜์ด ์žˆ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ๋ฐ์ดํ„ฐ ์ˆ˜์ง‘ ์ฒด๊ณ„์˜ ๊ตฌ์ถ•์„ ๊ฐ๋…ํ•˜๊ฑฐ๋‚˜ ์ง์ ‘ ๊ตฌํ˜„์— ์ฐธ์—ฌํ•œ ๊ฒฝํ—˜๊ณผ, ๋ฆฌํฌํŒ… ๋ฐ ๋ถ„์„์„ ํ†ตํ•ด ํ•ด๋‹น ๋ฐ์ดํ„ฐ๋ฅผ ํ™œ์šฉํ•˜์—ฌ ๊ณ ๊ฐ์˜ ๋น„์ฆˆ๋‹ˆ์Šค ๊ฐ€์น˜๋ฅผ ์ฐฝ์ถœํ•œ ๊ฒฝํ—˜์„ ๊ฐ–์ถ”๊ณ  ์žˆ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์ด ์—ญํ• ์€ APAC ๋ฐ์ดํ„ฐ ํŒ€ ๋‚ด์—์„œ ํฌ๊ฒŒ ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ๋ฅผ ์ œ๊ณตํ•˜๋ฉฐ, ํ”„๋กœ์ ํŠธ ํ˜์‹ ์— ์ฐธ์—ฌํ•˜๊ณ  ์• ๋„๋ฆฌํ‹ฑ์Šค ๋ฐ ๋ฐ์ดํ„ฐ ๊ด€๋ จ ์—ญ๋Ÿ‰๊ณผ ์—…๋ฌด ์˜์—ญ์„ ์„ ๋„์ ์œผ๋กœ ๋ฐœ์ „์‹œํ‚ฌ ์ˆ˜ ์žˆ๋Š” ์ž ์žฌ๋ ฅ์„ ๊ฐ–์ถ˜ ํฌ์ง€์…˜์ž…๋‹ˆ๋‹ค. ์ฃผ์š” ์—…๋ฌด ์ •๊ธฐ ๋ฆฌํฌํŠธ ๋ฐ ์ˆ˜์‹œ ๋ฆฌํฌํŠธ๋ฅผ ์ œ๊ณตํ•˜๊ณ , ํƒœ๊น… ๋ฐ ์• ๋„๋ฆฌํ‹ฑ์Šค ํ”„๋ ˆ์ž„์›Œํฌ๋ฅผ ๊ด€๋ฆฌยท๊ฐ๋…ํ•˜๋ฉฐ, ๋‹ค์–‘ํ•œ ๋ถ„์„ ๋ฐ ์ธ์‚ฌ์ดํŠธ ๋„์ถœ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ๋ฅผ ์ˆ˜ํ–‰ํ•˜์—ฌ ๊ณ ๊ฐ์—๊ฒŒ Google Analytics ๋ฐ Google Tag Manager ๊ด€๋ จ ์ „๋ฌธ ์ง€์‹์„ ์ œ๊ณต ์„ธ๊ณ„์ ์ธ ๋Œ€ํ˜• ๋ธŒ๋žœ๋“œ๋ฅผ ๋Œ€์ƒ์œผ๋กœ ๋น„์ฆˆ๋‹ˆ์Šค ์„ฑ๊ณผ๋ฅผ ์ธก์ • ๊ฐ€๋Šฅํ•˜๊ฒŒ ํ–ฅ์ƒ์‹œํ‚ค๋Š” ๋ฐ ์ค‘์ ์„ ๋‘” ์• ๋„๋ฆฌํ‹ฑ์Šค ๋ฐ ๋ฐ์ดํ„ฐ ์ „๋žต ์ˆ˜๋ฆฝ ๋ฐ์ดํ„ฐ ๋ฐ ๋งˆ์ผ€ํŒ… ์• ๋„๋ฆฌํ‹ฑ์Šค ์ „๋ฌธ ์ง€์‹์„ ๊ณ ๊ฐ๊ณผ ํŒ€์— ๊ณต์œ ํ•˜๊ณ , ๊ณ ๊ฐ์„ ์œ„ํ•œ ์‚ฌ๊ณ  ๋ฆฌ๋”๋กœ์„œ ์—ญํ• ์„ ์ˆ˜ํ–‰ํ•˜๋Š” ๋™์‹œ์— ํŒ€์˜ ์ง€์‹ ์—ญ๋Ÿ‰ ๊ฐ•ํ™”์— ์ ๊ทน์ ์œผ๋กœ ๊ธฐ์—ฌ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ๊ณ ๊ฐ๊ณผ์˜ ๊ด€๊ณ„ ๋ฐ ํ”„๋กœ์ ํŠธ ๊ด€๋ฆฌ ์˜จ๋ผ์ธ ์ธก์ •์˜ ์ค‘์š”์„ฑ์— ๋Œ€ํ•œ ๊ณ ๊ฐ์˜ ์ดํ•ด๋ฅผ ์ง€์›ํ•˜๊ณ , ์ „๋ฐ˜์ ์ธ ๋ฐ์ดํ„ฐ ์ „๋žต๊ณผ ๊ตฌ์ฒด์ ์ธ ๊ธฐ์ˆ  ๊ตฌํ˜„์„ ์œ„ํ•œ ๋ชจ๋ฒ” ์‚ฌ๋ก€ ๊ฐ€์ด๋“œ ์ œ๊ณต ์ƒˆ๋กœ์šด ์‹œ์žฅ ์ง„์ถœ ์ด๋‹ˆ์…”ํ‹ฐ๋ธŒ์™€ ์†”๋ฃจ์…˜์„ ํ†ตํ•ด ๋ฐ์ดํ„ฐ ํŒ€์˜ ์ „๋ฌธ ์˜์—ญ ๋ฐ ์„œ๋น„์Šค๋ฅผ ๋ฐœ์ „์‹œํ‚ค๋Š” ๋ฐ ๊ธฐ์—ฌ ์ง€์› ์ž๊ฒฉ Google Analytics๋ฅผ ํ™œ์šฉํ•˜๋Š” ๊ณ ๊ฐ ๋Œ€๋ฉด ์ง๋ฌด์—์„œ ์ตœ์†Œ 2๋…„ ์ด์ƒ์˜ ๊ฒฝ๋ ฅ ๋ณด์œ  ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ปจ์„คํŒ… ํšŒ์‚ฌ, ์—์ด์ „์‹œ ๋˜๋Š” ๊ด‘๊ณ ์ฃผ ์ธก ๊ฒฝ๋ ฅ์ด ์ด์ƒ์  Google Analytics ๊ด€๋ จ ๊ฒฝํ—˜๋ฟ๋งŒ ์•„๋‹ˆ๋ผ, ์ง€์  ํ˜ธ๊ธฐ์‹ฌ, ์ž์œจ์„ฑ, ์ ๊ทน์ ์ธ ์—…๋ฌด ์ถ”์ง„๋ ฅ์„ ์ค‘์š”ํ•œ ์—ญ๋Ÿ‰์œผ๋กœ ๋ณด์œ  Google Analytics, Google Tag Manager ๋ฐ Google Marketing Platform์˜ ๋‹ค์–‘ํ•œ ์†”๋ฃจ์…˜์— ๋Œ€ํ•œ ๊นŠ์€ ์ง€์‹๊ณผ ํ™œ์šฉ ๊ฒฝํ—˜ ๋ฐ์ดํ„ฐ, ์• ๋“œํ…Œํฌ, ๋งˆํ…Œํฌ ์‚ฐ์—…์— ๋Œ€ํ•œ ์ง€์‹๊ณผ ์ดํ•ด ํ”„๋กœ์ ํŠธ ๋ฐ/๋˜๋Š” ๊ณ ๊ฐ ๊ด€๋ฆฌ ๊ฒฝํ—˜ ์—ฌ๋Ÿฌ ์ง๋ฌด๋กœ ๊ตฌ์„ฑ๋œ ํฌ๋กœ์ŠคํŽ‘์…”๋„ ํŒ€์—์„œ ํ˜‘์—…ํ•˜๋Š” ๊ฒƒ์„ ์„ ํ˜ธํ•˜๋Š” ์„ฑํ–ฅ ์˜์–ด์— ๋Šฅํ†ตํ•˜๋ฉฐ, ๋›ฐ์–ด๋‚œ ๋ฌธ์„œ ๋ฐ ๊ตฌ๋‘ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ๋Šฅ๋ ฅ์„ ๋ณด์œ ํ•œ ๋ถ„. Adobe Analytics, Optimize 360 ๋“ฑ ๋‹ค์–‘ํ•œ ๋””์ง€ํ„ธ ์• ๋„๋ฆฌํ‹ฑ์Šค ๋„๊ตฌ์˜ ๊ตฌํ˜„ ๋ฐ ๋ฐ์ดํ„ฐ ํ™œ์šฉ ๊ฒฝํ—˜ BI ๋ฐ ๋ฐ์ดํ„ฐ ๋ถ„์„ ๋„๊ตฌ(Data Studio, Tableau, Power BI ๋“ฑ) ์‚ฌ์šฉ ๊ฒฝํ—˜ ๋ณด์œ  ์‹œ ์šฐ๋Œ€ ํด๋ผ์šฐ๋“œ ๋ฐ์ดํ„ฐ ํ™˜๊ฒฝ(GCP/BigQuery, AWS ๋“ฑ)์— ๋Œ€ํ•œ ์ดํ•ด์™€ ์ด๋ฅผ ํ™œ์šฉํ•œ ๊ฒฝํ—˜ ๋ณด์œ  ์‹œ ํฌ๊ฒŒ ์šฐ๋Œ€ #LI-CX1About Monks Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact. Monks was named a Contender in The Forrester Waveโ„ข: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchangerโ€™s Programmatic Power Players list every year (2020-24). Named Adweekโ€™s first AI Agency of the Year (2023) and The One Showโ€™s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Groupโ€™s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned tโ€Œiโ€Œtโ€Œlโ€Œes such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workatoโ€™s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner. We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better representsโ€”and resonates withโ€”the world around us.