Creative Strategist

About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world. Role Description: Join Booking.com’s Digital Performance Creative team to develop distinctive, high-performing digital advertising creatives for global audiences. This is a hands-on creative strategy role. You will turn audience insights, performance signals and channel briefs into clear, tangible creative routes. You will take an active role in bringing those ideas to life. We are looking for someone with strong creative judgement and a proactive, practical mindset: someone who can shape the thinking, use the tools available and willingly get into the details to move work forward. You will test, learn and iterate based on performance, while helping the team increase the pace and quality of creative delivery. Key Job Responsibilities and Duties: Develop insight-led creative routesTranslate audience insights, performance signals and channel briefs into distinct, testable creative routes. Define the creative point of view, audience tension, hooks, messaging, formats and visual direction. Write clear creative briefs and hypotheses that explain what should be tested and why. Develop multiple routes rather than defaulting to variations of one idea. Take ideas into practical executionProactively turn ideas into tangible creative outputs, such as scripts, storyboards, prototypes, mock-ups and asset variations. Work directly in relevant creative, platform and workflow tools to drive projects. Collaborate with designers, marketers and agency partners while maintaining ownership of the idea and momentum. Adapt creative for different channels, placements and audience behaviours. Resolve practical production challenges rather than waiting for perfect inputs or hand-offs. Learn and scale what worksUse performance signals to understand what is working and identify the next creative action. Iterate hooks, messages, formats and creative routes based on emerging learnings. Document useful creative learnings so they can inform future briefs and testing. Work hands-on with GenAI tools as a foundation of workUse GenAI throughout the production process for improved quality and efficiency Experiment with new tools and workflows daily What success looks likeYou consistently turn insights and briefs into strong, actionable creative routes. You work hands-on to translate ideas into tangible creatives. You get hands-on with Ai and tooling daily to improve production and workflows. Your concepts have a clear audience rationale and can be translated into testable work. You balance creative quality, pace and performance objectives. You use results to make sharper creative decisions and improve subsequent iterations. You leverage AI and data as a core tooling in creative development alongside your creative judgement. Qualifications & Skills:Experience developing creative concepts for paid social / digital advertising Strong creative judgement and the ability to turn audience insights, data and channel needs into distinct creative routes A proactive, hands-on mindset, with examples of personally making, adapting, prototyping or operationalising creative work Ability to articulate the thinking behind an idea and translate it into a clear brief or practical execution Working understanding of how digital creative is produced, delivered, tested and iterated Strong ownership, prioritisation and collaboration in a fast-moving environment Experience with GenAI tooling for ideation or production Nice to havePaid graphic or motion design experience. Familiarity with specific creative performance metrics, testing frameworks or reporting tools. Hands-on capability in design, video, prototyping or content-production tools. Experience contributing to creative tooling or automation workflows. High-level experience using GenAI tooling at scale. Benefits & Perks - Global Impact, Personal Relevance: Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include: Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country) Industry leading product discounts- for yourself, including automatic Genius Level 3 status and Booking.com wallet credit Inclusion at Booking.com: Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations. Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.” We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Application Process: Let’s go places together: How we Hire This role does not come with relocation assistance. Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive. Pre-Employment Screening If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.