Website Developer & UX/UI Designer

About Us Pinnacle Fertility is one of the nation's fastest-growing fertility clinic networks, spanning 13 clinic locations and multiple lines of business including Pinnacle Egg Bank and Pinnacle Surrogacy. Our website is a primary patient acquisition channel — it's where prospective patients decide whether to trust us with one of the most important journeys of their lives. About the Role We're looking for a Website Developer & UX/UI Designer who can own both the technical build and the user experience of our digital properties. This is a hybrid role for someone who is equally comfortable writing PHP and CSS as they are thinking about conversion flows, page hierarchy, and design systems. You'll be responsible for evolving our custom WordPress theme, building pages inside Divi Builder, and ensuring every user-facing decision is grounded in UX best practices and performance data. You'll work directly with the marketing team on paid media landing pages, SEO-driven content pages, gated content flows, and CRO initiatives — and you'll be the technical authority on how all of it gets built and maintained. This is a high-ownership, high-visibility position for someone who genuinely enjoys operating at the intersection of design and development. You won't be executing tickets in a queue — you'll be shaping how a fast-growing national healthcare brand shows up digitally, and your work will have a direct, measurable impact on patient acquisition and donor recruitment. You'll have access to real performance data, a collaborative marketing team that understands the technical layer, and the latitude to improve things that are clearly broken. If you're a developer with a designer's eye — or a designer who builds — this role was written for you. This is a full-time and fully remote position and open to candidates based in the Philippines only. What You'll Own WordPress Development WordPress theme development — building on and extending our custom Bootstrap 5 'pin' theme using PHP, HTML, CSS, and JavaScript — not Genesis, not a generic starterDivi Builder page development — building polished, on-brand pages within Divi using code modules authored externally and pasted in; creating custom layouts that override theme defaults cleanlyCustom functionality via WPCode — PHP and JavaScript snippets for behavioral logic, conditional rendering, shortcodes, and post-type customizationsForm and CRM integration — Salesforce Web-to-Lead forms with hidden GCLID/UTM passthrough fields, field validation, and submission logicSite performance and Core Web Vitals — image optimization, caching strategy, script deferral, and load time improvements301 redirect and URL architecture management — coordinated with SEO to maintain migration integrity and avoid traffic loss UX/UI Design UX-driven page design — applying information architecture, visual hierarchy, and user flow principles to every page build — not just making things look good, but making them workConversion rate optimization — hypothesis-driven iteration on landing pages, CTAs, forms, and page layouts using heatmaps, session recordings, and GA4 behavior dataDesign system stewardship — maintaining consistent component patterns, typography, spacing, and color usage across the site in alignment with the 'pin' theme brand standardsMobile-first and accessibility standards — WCAG 2.1 AA compliance and responsive behavior across all new and redesigned pagesLanding page design and build for paid media — pages optimized for quality score and conversion, aligned with Google Ads and Meta campaignsCross-browser and QA testing — incognito testing, cache-aware review, and validating that implementations match design intent Analytics & Tracking Conversion tracking infrastructure — GTM container management, Google Ads and Meta pixel implementation, Freshpaint event QA, and offline conversion data pipelinesAnalytics instrumentation — ensuring GA4 is capturing the right events, goals, and funnel steps to support marketing decisions What We're Looking For Candidate must be located from the Philippines.3–5+ years of WordPress development experience — custom theme development required; Divi Builder experience strongly preferredStrong PHP, HTML5, CSS3, and vanilla JavaScript — Bootstrap 5 proficiency essential; you should be comfortable debugging the cascade and writing clean, scoped CSSHands-on Divi Builder experience — you know how to work around its limitations, author code outside it, and paste in reliably without breaking layoutsUX/UI design fundamentals — you apply hierarchy, whitespace, contrast, and user flow principles by default — not as an afterthoughtCRO mindset — comfortable reading funnel data, forming hypotheses, and iterating based on what the data saysSalesforce Web-to-Lead and form integration experience — hidden field injection, UTM/GCLID passthrough, and validation logicFamiliarity with GTM, GA4, and ad pixels — you can QA a tracking implementation and identify misfiresGit version control — comfortable with branching, PRs, and structured deploymentHealthcare or regulated industry experience — a plus; you understand HIPAA implications for pixel firing and data handlingSelf-directed and resourceful — there is no dedicated DevOps team; you own the stack and figure things out Tools and Stack CMS: WordPress with custom Bootstrap 5 'pin' theme + Divi BuilderCode authoring: Dreamweaver or equivalent (HTML authored externally, pasted into Divi)Snippet management: WPCodeCRM: Salesforce (Web-to-Lead, GCLID/offline conversion tracking)Analytics & tracking: GA4, GTM, Freshpaint, Google Ads, Meta Ads ManagerPerformance & CDN: Cloudflare, server-level cachingDesign reference: Figma (receiving specs from stakeholders or self-directing)UX research: Hotjar or Microsoft Clarity, GA4 behavior reportsProject management: monday.com, Slack Equipment Requirements BYOD Policy (Bring your own device) Computer: at least 8th Gen Intel CPUs or AMD Ryzen 2000 series equivalent or aboveComputer Operating System: Windows 11 ONLY (No Mac Devices)Computer Memory/RAM: at least 16.00 GBAt least 100 Mbps internet connectionWebcam (at least 1080p) or Laptop Camera capable of the same resolutionDual monitorBackup internet connection and power sourceA dedicated workspace free of unwanted noises and distractions