Senior Brand and Communications Manager

Job DescriptionTo lead HungerStation’s top-of-the-funnel brand strategy, holistic in-app visual identity, and end-to-end media planning and execution, driving top-of-mind awareness and robust brand health. Key Accountability Areas and Activities: Brand Strategy & Governance: Lead the proactive development of the holistic brand experience, seasonal direction, and identity governance across all customer touchpoints. Oversee the app's overall look and feel, ensuring seamless transformation during key seasonal moments (e.g., Ramadan splash screens, app themes, and tiles). Ensure consistent alignment with the Product team so that no new feature (e.g., HRewards) is launched without a defined identity and clear usage guidelines. Align brand priorities with Food Marketing, QC Marketing, and other functions to ensure campaigns collectively strengthen a consistent HungerStation brand. Media Planning & Execution: Translate campaign goals into clear media objectives, KPIs, targeting strategies, and channel roles tailored to specific audience conversion journeys. Ensure rigorous campaign tracking requirements, including deep links, attribution frameworks, and naming conventions, are properly established for accurate evaluation. Evaluate the overall media mix to identify relevant placement opportunities, challenging agency recommendations to ensure efficiency and clear rationale. Build stronger media best practices across the team, establishing campaign setup standards, tracking checklists, and performance benchmarks. Performance Monitoring & Analytics: Monitor key brand-health indicators, including top-of-mind awareness (TOM), consideration, brand preference, sentiment, and share of voice. Monitor campaign performance and budget run rates closely to identify underspending, overspending, or unusual spikes, taking immediate corrective action. Analyze campaign results beyond topline metrics, translating findings into actionable optimization recommendations and future communication strategies. Agency Management: Manage relationships with media agencies assertively to maintain execution quality, resolve issues quickly, and ensure campaigns are launched accurately and on time. Identify clear execution processes to reduce split ownership and avoid long back-and-forth delays during campaign setups. Strategy & Planning: Contribute to the development and execution of the Division’s OKRs, while ensuring alignment with other Functions' heads. Make critical decisions that support the Division's strategic and tactical direction. Establish the plans for the respective functions/teams and provide inputs that support the Division’s goals and objectives. Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary. Governance and Resilience: Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner. Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness. Uphold a high-performance working environment and promote HS’s Values. People Management: Set performance objectives, provide necessary support, evaluate direct reports, and provide regular feedback on performance. Participate in the identification and recruitment of key talents for the function. Provide clear direction, prioritize tasks, assign and delegate responsibility, and monitor the workflow. Provide opportunities for team members to suggest, participate in, and contribute to improvement, innovation, and knowledge-sharing initiatives. Budget Management: Manage and own the budgeting cycle and provide input to the budgeting process. Ensure effective utilization of the function's budget, and report accurately on progress and challenges. Investigate and propose implementing strategies that result in a positive financial impact for HS.