Brand and Product Communication Specialist (Van)

Brands and Product Communication (Van) | Mercedes-Benz > Karriere > Jobsuche > Stellenausschreibungen DE EN HU Anbieter/DatenschutzUnternehmenTechnologieNachhaltigkeitKarriereInvestorenPresse ProdukteKarriereJobsucheBrands and Product Communication (Van)Tätigkeitsbereich:Marketing / Vertrieb / KommunikationFachabteilung:Product & Technology CommunicationGesellschaft:Beijing Mercedes-Benz Sales Service Co., Ltd.Standort:Mercedes-Benz Sales Service Co., Ltd., Beijing Startdatum:sofortVeröffentlichungsdatum:06.08.2026Stellennummer:BEI00000UTArbeitszeit:Vollzeit BewerbenAufgabenTask DescriptionBranding communication:• Product communication planning for Van• Cross branding communications with HQ marketing team and strategic partners • Work with creative agency to ensure effective design, production, quality assurance• Serve as a creative storyteller to build the awareness of our value proposition and increase demand for our business through content creation Product Communication Projects:• Independently responsible for sub branding product line• Constantly looking for innovative communication strategies• Media landscape/competition analysis• Press materials preparation• Press fleet car management• Coordination with internal parties to facilitate all processes• Clearly brief agency on job tasks and develop execution plans• Manage projects and report to line manager responsively• Ensure optimal coverage and positive media feedback for each projectPress Event Planning and Execution: • Define communication and media strategy for press event• Implement and execute event as project manager• Proof-read and approve all press materials• On-site event management, must ensure flawless execution• Work with internal parties and external vendors to make sure smooth run of the events• Define and fabricate media messages to convince public on product advantages• Carefully select media to attend events considering both cost-effectiveness and maximizing media voice• Update and report to line manager in a timely manner• Requires responsive and wise decision making ability• Report development and follow-upsMedia Strategy and Planning• Contribute to strategic planning of media communication• Draft yearly media communication plan• Brief PR agency to work out a yearly retainer program• Execute retainer project on yearly basis• Report and update reporting manager on important issues• Daily monitoring on industry news, and updating plans• Monitor potential issues and effectively handle media crisis• Constantly look out for media opportunities and long term partnership QualifikationenSkills –general skills, personality traits• The ideal candidate is comfortable producing in varied environments can tackle multiple projects at once and is able to handle pressure while still producing high-quality work.• Fluent in English speaking and writing• Excellent in MS Office applicationsFunctionality Skills – Process and technical skills• Strong capability in product storytelling, translating technical features into user-relevant communication • Deep understanding of digital and social media content (e.g. WeChat, Weibo, Redbook, short video platforms) • Solid GTM and campaign orchestration capability, with an understanding of communication consistency across touchpoints • Project management skills with ability to manage agencies and multiple parallel workstreams • Good sensibility for visual and editorial content qualityExperience and education• University degree • 5–8 years of experience in branding, content, product communication or related fields • Experience in automotive, technology companies or media is strongly preferredManagement and leadership skills• Strong interpersonal and cross-functional collaboration skills • Structured thinking with the ability to distill complex topics into clear communication • Good judgement in balancing different stakeholder perspectives • High level of ownership and accountability • Solid presentation and communication skillsBenefits Mit­arbeiter Events Flexible Arbeits­zeit möglich Hybrides Arbeiten möglich Gesund­heits­maß­nahmen Mobilitäts­angebote Mit­arbeiter­rabatte möglich Gute An­bindung Barriere­frei­heit KontaktBeijing Mercedes-Benz Sales Service Co., Ltd.Daimler Tower, 8 Wangjing Street,100102 BeijingDetails zum StandortCareer BMBS E-Mail: yourcareer_bmbs@mercedes-benz.com BewerbenDie Mercedes-Benz Group.Die Mercedes-Benz Group AG (ehemals Daimler AG) ist eines der erfolgreichsten Automobilunternehmen der Welt. 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