Summary
Lead the development and evolution of an affiliate and performance marketing analytics domain. You will create reliable reporting, integrate data from multiple systems, build trusted datasets, support attribution and investment decisions, and help shape an AI-enabled marketing intelligence strategy.
Highlights
High-impact analytics role with ownership of trusted marketing data, reporting products, investment optimization, and emerging AI-enabled marketing intelligence.
Description
Job DescriptionWe're looking for a Senior Analyst to help build and evolve the Performance Marketing Analytics reporting and analytics domain, specialising in Affiliate Marketing.
You'll play a key role in creating and maintaining the reporting suite and the key analytics that powers marketing, attribution and Affiliate performance across Entain's global brands.
Working closely with Data Engineers and business and marketing stakeholders, you'll develop trusted data sets, integrate data from multiple marketing and business systems, and ensure you deliver a reliable and quality marketing analytics portfolio.
Your analytical work will directly support data-driven decision making and investment optimisation across our performance marketing and affiliate activities.
As the team evolves, this role will increasingly drive our AI strategy — helping us build next-generation marketing intelligence capabilities on top of the Snowflake AI, in Paradime and PowerBI and Sigma reporting tools.
Key Responsibilities
Affiliate Analytics
Analyse affiliate performance across multiple global brands, markets, and products to identify trends, risks, and growth opportunitiesDeliver day-to-day analytical support, providing actionable insights to optimise affiliate performance and support commercial decision-making.Monitor and evaluate key performance indicators including revenue, CPA, ROI and player valueProduce ad hoc analyses and deep dives to identify opportunities, investigate performance changes, and support strategic initiativesDashboarding and Reporting
Own, maintain, and continuously improve affiliate dashboards and reporting suites across PowerBI and Sigma, ensuring accurate, timely, and reliable performance reportingDevelop automated reporting solutions that improve efficiency, scalability, and consistency across global affiliate reportingProduce regular performance reports and executive summaries for stakeholders, highlighting key trends, insights, and recommendations.Ensure reporting frameworks remain fit for purpose by reviewing metrics, introducing new visualisations, and driving best practice.Data Manipulation and Coding
Extract, manipulate, and analyse large datasets using SQL and other analytical tools to generate business insightsDevelop and maintain robust data models to support affiliate reporting and performance analysisValidate data quality by identifying and resolving discrepancies across multiple data sources.Utilise BI and analytical tools (e.g.
Power BI, Sigma) to automate reporting and enhance analytical capabilitiesStakeholder Management
Partner with Affiliate, Marketing, Commercial, Finance, and Data teams to understand business requirements and deliver analytical solutions.Translate complex analytical findings into clear, actionable insights for both technical and non-technical stakeholdersBuild strong relationships with key stakeholders, acting as the primary point of contact for affiliate reporting and performance analysis.Support business planning, forecasting, and performance reviews by providing timely analysis and data-driven recommendations.
