Digital PR \u0026 Organic Growth Specialist

Digital PR & Organic Growth Specialist | Consumer | Picnic CareersThis is PicnicAbout PicnicWorking with usBlogsSustainabilityTechOperationsWork in Picnic’s OperationBecome a Warehouse WorkerBecome a Delivery DriverGraduate programsTeamsAnalyticsConsumerCreativePeople & FinanceSupply ChainCustomer SuccessStudentsAll jobsThis is PicnicAbout PicnicWorking with usBlogsSustainabilityTechOperationsWork in Picnic’s OperationBecome a Warehouse WorkerBecome a Delivery DriverGraduate programsTeamsAnalyticsConsumerCreativePeople & FinanceSupply ChainCustomer SuccessStudentsAll jobsDigital PR & Organic Growth SpecialistConsumer📍AmsterdamApply DirectlyIn a nutshellTricks of the tradeYour superpowersPicnic perksIn a nutshell As Picnic’s Digital PR Specialist, you will lead our efforts to become one of the most visible, talk-about and authoritative brands in the online grocery sector. Your mission is to craft compelling narratives, data-driven insights, and creative campaigns that spark online conversations and are recognized as authoritative by journalists, digital publishers, and AI-driven search platforms. Working alongside our SEO/GEO, data, and brand experts, you’ll transform our innovations into earned media coverage and sustainable organic growth.In short: you ensure Picnic is impossible to ignore.Tricks of the tradeCreate stories that travel: Find compelling stories in Picnic’s customer insights, products, data, and business. Turn consumer trends, cultural moments and original research into campaigns that earn coverage, links, and conversation.Earn high-quality coverage: Build relationships with journalists, editors, publishers, creators, and other influential voices. Pitch relevant stories across national, regional, consumer, business, and specialist media, positioning Picnic as a trusted source.Build organic authority: Work closely with SEO to earn authoritative backlinks, brand mentions, and citations. Identify topics Picnic can credibly own and create evergreen assets that strengthen visibility over time.Use data as PR engines: Collaborate with Data and Research teams to uncover insights and turn them into clear, newsworthy stories.Experiment with AI: Explore how Digital PR can strengthen Picnic’s presence in AI answers and recommendations. Experiment continuously with new tools and approaches as media and search evolve.Measure meaningful impact: Track coverage quality, backlinks, brand mentions, share of voice, organic traffic, and visibility across search and AI platforms. Connect Digital PR activity to broader brand and business growth.Your superpowersBachelor’s or Master’s degree in Communications, Journalism, Marketing, or BusinessNative Dutch speaker and fluent in English4+ years of experience in Digital PR, communications, journalism, or organic growthExperience working with consumer brands, grocery and retail brands is a big plusStrong track record of creating stories that earn meaningful media coverageKeen eye on what makes something genuinely newsworthyUnderstanding of SEO and the value of authoritative backlinks, mentions, and citationsComfortable working with data and turning analysis into compelling storiesStrong writing and storytelling skillsFast, creative, analytical, and comfortable experimentingKnowledge of generative search / AI visibility and emerging GEO practices is a strong advantageFamiliarity with Google Search Console, Semrush, or similar SEO tools is preferredKnowledge of generative search / AI visibility and emerging GEO practices is a strong advantage Picnic perks🥗Fresh Lunch, coffee, and snacksOur offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.🚴🏼‍♂️Health insurance discount & bike planWe have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate✍🏼 Learning & development You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses. All the rest At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well. ‌‌‌‌‌‌Building the supermarket on wheels togetherPicnicBusinessOperationsTechDelivery DriverWarehouse WorkerResourcesFAQRelocationBlogsCompanyAbout usSustainabilityPrivacy policyCookie preferences© 2026 PicnicA bit about usWhen you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?Recruitment Process1CV screening2Phone screening3Online assessment4Interviews5Assessment day6Closing interview7OfferCommitment to equal opportunitiesPicnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves. Our MentalityAt Picnic, we build from scratch with an owner’s mindset. We dive into the unknown, taking end-to-end responsibility for every outcome, going the extra mile to tackle complex challenges. We turn insights into action, working as a team to get things done. We move fast, never compromising on quality or long-term impact. With grit and commitment we build what has never been built before!Get in touch with our recruitersGet in touch with our recruitersThomas Hu - RecruiterOther vacancies you might likeBuyerConsumer📍 AmsterdamCampaign Manager - Customer ActivationConsumer📍 AmsterdamCategory ManagerConsumer📍 AmsterdamCategory Manager - AGFConsumer📍 AmsterdamCategory Manager - Fruits & Vegetables (F&V)Consumer📍 AmsterdamCategory Manager Fruit & Vegetables (m/w/d)Consumer📍 DüsseldorfCategory Manager Fruit & Vegetables (m/w/d)Consumer📍 HamburgEinkäufer Obst & Gemüse (m/w/d)Consumer📍 DüsseldorfEinkäufer Obst & Gemüse (m/w/d)Consumer📍 HamburgGraduate Business Manager - CommercialConsumer📍 AmsterdamGraduate Business Manager - StrategyConsumer📍 AmsterdamIntern Influence Project Manager (H/F)Consumer📍 ParisMarketing & Growth Project Manager - Meals (H/F)Consumer📍 ParisMedia & Partnership Manager (m/w/d)Consumer📍 DüsseldorfPerformance Marketing SpecialistConsumer📍 AmsterdamPicnic Design ChallengeConsumer📍 AmsterdamPromotions ManagerConsumer📍 AmsterdamSEO SpecialistConsumer📍 AmsterdamSEO Specialist Consumer📍 AmsterdamSEO Specialist Consumer📍 AmsterdamSEO Specialist Consumer📍 AmsterdamSenior - BuyerConsumer📍 AmsterdamSenior - Buyer - Non-foodConsumer📍 AmsterdamSenior - Category Manager - FreshConsumer📍 AmsterdamSenior Category Manager (m/w/d)Consumer📍 DüsseldorfSenior Category Manager - Fresh (H/F)Consumer📍 ParisSenior Category Manager Drugstore (m/w/d)Consumer📍 DüsseldorfSenior E-commerce Specialist - App Landing Page (H/F)Consumer📍 ParisSenior In-app Homepage Manager (H/F)Consumer📍 ParisStagiaire/Alternant·e Campagnes d'Influence (H/F)Consumer📍 Paris