Summary
A leadership role responsible for driving market growth through marketing strategy, customer insights, performance measurement, partnerships, and cross-functional execution.
Highlights
Leadership opportunity managing growth initiatives, marketing strategy, analytics, partnerships, and a local growth team.
Description
Job Description
We are looking for a data driven and results focused Head of Marketing & Growth to lead the Growth team in Nigeria.
Reporting to the Africa Marketing & Growth Director and working closely with Nigeria General Manager, you will manage a team of 3
You will own the execution of all growth, marketing and engagement initiatives; and your goal will be to develop and execute the most profitable initiatives to position and promote Glovo.
Role performance will be evaluated based on customer acquisition and engagement KPIs
You will be responsible for:
Definition and execution of Growth strategies:
Lead the local marketing strategy, adapting the global playbook to local needs.
Lead local Marketing execution (offline and online) and manage/optimize Content to deliver on the agreed growth goals.
Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition).
Identify and execute local partnerships to build brand awareness in Nigeria.
Analytical & Research responsibilities:
Apply your expertise in quantitative analysis, and the presentation of data to see beyond the numbers and understand how our users interact with our products, identify growth opportunities, and execute on projects to drive growth and user engagement.
Work closely with Customer Research team to conduct qualitative analysis (surveys, focus groups, etc) to understand user base and gather feedback.
Track market dynamics and gather industry intelligence.
Budget management and metric monitoring:
Manage the country marketing budget.
Track and monitor key Growth metrics providing the appropriate visibility to all stakeholders (General Manager - Nigeria, Regional Marketing Director - Africa, and HQ).
Project & Stakeholder Management Responsibilities:
Work cross functionally with HQ Growth teams and supervise activities across all marketing channels.
Lead the execution of cross functional growth initiatives (e.g.
product launches, roll out of new features, etc) by working closely with Local teams (Commercial, Content, Partner Operations, Operations, etc) and HQ teams (Product, Pricing, CRM, Performance Marketing, Brand & Comms).
Define and analyze metrics that inform the success of the activities carried out.
Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics department and other HQ/local teams.
Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail.
Establish meaningful business relationships on behalf of the business (Top partners, Media agency, Media outlets, Social Media agency, etc).
